The price of the Tesla Model S sedan and Model X SUV in the U.S. have been cut by Tesla according to the company’s website. This makes it the second time in 2023 that Tesla has splashed prices by all indications it seems like a bid to drive up sales before the end of the quarter.
The Model S all-wheel drive is now available for $89,990, a $5,200 decrease from $94,990. The Model S Plaid is now $109,990, a 4.3% reduction from $114,990.
The Model X all-wheel drive is now $99,990, a 9.1% or $10,000 decrease from $109,990. The Plaid is now $109,990, an 8.3% decrease from $119,990.
This latest price cut comes after Tesla drastically slashed prices in January, marking at least the fifth time the automaker has reduced the cost of its vehicles in recent months. CEO Elon Musk and other leaders discussed the importance of efficient manufacturing and cost-cutting at Tesla’s investor day last week, held at the company’s Austin factory.
“The desire for people to own a Tesla is extremely high,” said Musk. “The limiting factor is their ability to pay for a Tesla.”
Tesla Models 3 and Y are still eligible for the $7,500 federal tax credit in the United States for the rest of March.