Adobe today launched the enterprise tier of its creative application Adobe Express at the Adobe Summit event. The enterprise subscription will also provide organizations with access to Adobe Firefly, the company’s recently launched generative AI tools.
According to the creative tools company, this new offering will allow businesses to create anything from brand content to social media posts without having to master design skills. Essentially, Adobe is making its Canva competitor available to businesses of all sizes.
Adobe released the tool in 2021 as Creative Cloud Express to replace Adobe Spark, and it was later rebranded as Adobe Express.
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Adobe Express for Enterprise, according to the company, will be integrated with its digital asset management offering Adobe Experience Manager. (AEM). They will also have access to Adobe Firefly image and text generation effects that are suitable for commercial use. Stock images, videos, fonts, and creative templates will also be available to enterprise customers.
“Over the past year, Adobe Express has successfully demonstrated the unique ability to unlock creativity across users of any creative skill level, ranging from new creators to experienced creative professionals,” Govind Balakrishnan, senior vice president of Adobe Express said in a statement.
“Now Adobe Express for Enterprise will connect teams of all types – from creatives to communicators – as a creative hub, with an unparalleled collection of assets and templates, integrated libraries, and new brand control features, enabling anyone to create and share on-brand content at scale.”
Collaboration tools in Adobe Express for Enterprise include the share-for-review feature, which allows people to comment on a specific version of the project.
Through this new offering, the company hopes to engage non-designers in the creative process of creating brand assets and content.
Like Adobe, its competitors are looking to introduce new monetization plans. Canva, an Adobe Express competitor, launched a paid plan for universities and colleges last month.
Adobe Express for Enterprise is a beta product available to Creative Cloud enterprise customers. Adobe did not disclose the plan’s cost, but Adobe Express premium plans start at $9.99 per month.
