TikToks AI-powered Creative Assistant is now available directly within Adobe Express according to the announcement made by TikTok and Adobe today.
TikTok and Adobe aim to see and ensure that more efficient content creation and marketing would result from the integration for both creators and enterprises. The English-language Creative Assistant add-on for Adobe Express is currently accessible to users of both the free and premium versions worldwide.
The goal of the Creative Assistant add-on for Adobe Express is to cut down on the time and effort needed while producing content for various platforms. Video clips from Adobe Stock, audio, stickers, templates, and an Adobe Express TikTok video maker are all available to creators using Adobe Express. Creators can now access AI-powered tools and trending hashtag data from TikTok within Adobe Express with the new Creative Assistant add-on. The assistant is capable of writing screenplays for videos or simply brainstorming original ideas.
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Additionally, without leaving Adobe Express, the integration enables companies and content creators to plan and release content straight to TikTok.
“The new Creative Assistant add-on in Adobe Express reduces the time, effort, and resources required to work across different platforms for each stage of the content ideation, creation, and distribution process,” said Stacy Martinet, Adobe’s VP Marketing Strategy and Communications, in a statement. “We see tremendous value in being the first to collaborate with TikTok’s Creative Assistant, bringing together our unique creative tools and their extensive knowledge of a highly engaged, global audience and platform, to help make content that delivers real business value for our customers.”
To begin, locate and install the Creative Assistant by going to Adobe Express’s add-ons area. Let’s say you are a brand hoping to advertise a unique sale with a Valentine’s Day TikTok. To choose a template you like, explore through the collection. After seeing what kind of content is receiving the most views by looking through the popular hashtags, you can enter a prompt into the Assistant to gain some creative inspiration.
To compose a screenplay for a Valentine’s Day deal for my gardening business, for example, is something you may ask the assistant to do. 20% off of every plant. You will receive a suggested script to help you organize your approach for the ad based on that prompt. For example, the script will offer you some ideas for images or text to include in the ad.
When you’re prepared to post, you can ask the Assistant to create a catchy caption for your advertisement. After that, you may publish your advertisement and add hashtags.
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“We’re excited to integrate Creative Assistant within Adobe Express and help businesses seamlessly create TikTok-first campaigns within the platform they know and love. Having the ability to ideate, create, and post all within Express further enables businesses of all sizes to create for TikTok at scale,” according to a statement from Sofia Hernadez, TikTok’s global head of marketing.
In September of last year, TikTok launched its Creative Assistant, an AI-powered tool for helping marketers produce movies fast. Creators and marketers can now more efficiently create and share their content in one location thanks to the integration with Adobe Express.
