There are reports that YouTube is experimenting with a red, green, and blue Colour-Based video feed.
Users can choose from three different colors with this new feature: red, green, or blue. All suggested movies in this feed will have the same color scheme. Although several individuals have claimed to have seen this new option, it is thought that the feature is not yet available to a larger user base. According to reports, the only thing the suggested films have in common is the color that dominates the thumbnail.
The newly added feature was reportedly observed on the YouTube mobile app, according to a 9to5Google report. A card with the words “Craving something new?” can be seen on the home screen in the screenshot included in the report. Three color variants in shades of red, green, and blue are also included with the card. “Create a feed of videos based on color, and enjoy exploring,” is written at the bottom of the card. Users of the iOS and Android versions of the YouTube app have reported seeing the identical card.
Related: Spotify crosses the 600M monthly active users mark
When a user chooses a color, a different video feed with all of the suggested videos displayed in that color scheme appears. This will add a different feed to the list of possibilities at the top of the home page, but it won’t replace your primary home feed.
Here are a few things to keep in mind. First off, there isn’t anything in common with the suggested videos other than their recurring color scheme. They might not even be based on your viewing history, and they might come from a channel to which you subscribe.
Furthermore, it is challenging to discern if the algorithm is selecting colors just based on the thumbnail or if it is analyzing the full movie to identify the color that predominates in the content.
Also see: Xpeng bringing its Tesla FSD equivalent to overseas owners
The fact that YouTube offers color-based recommendations is particularly odd, considering that the majority of viewers would much rather have a thematic connection to the video. But it might be for people who would like to have a more aesthetically pleasing way to view the app.
Certain users on the social networking site Lemmy have proposed that YouTube might employ this as a data collection method because color theory plays a big role in marketing and advertising. Certain color schemes tend to increase content engagement. However, it could just be an oddball feature.